NEW! Pre-Conference Workshop

Spreading Information Not Infection: Making Infection Prevention and Hospital Epidemiology Digestible for the Public

New this year, SHEA is holding a half day Communication and Media Workshop before the conference on Tuesday, April 17, 2018.

group-discussion

This workshop will feature both didactic learning and breakout group work among participants. This new workshop will feature a National Public Radio (NPR) Speaker as well as various SHEA Experts. Participants will learn how to effectively communicate science to the public, how to use blogging and social media as ways to communicate information to the public, and how to effectively communicate with the media and the public during a crisis situation. Check out the Agenda below!

SHEA is proud to offer Continuing Medical Education credits for this Pre-Conference Workshop. ACCME Logo

The Society for Healthcare Epidemiology of America is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Physicians 

The Society for Healthcare Epidemiology of America designates this live activity for a maximum of 2.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Learn more!

ABIM MOC

Successful Completion of this CME activity enables the participant to earn up to 2.25 MOC points in the American Board of Internal Medicine’s (ABIM) Maintenance of Certification (MOC) Program. Participants will earn MOC points equivalent to the amount of CME credits claimed for the activity. It is the CME activity provider’s responsibility to submit participant completion information to ACCME for the purpose of granting ABIM MOC credit. 

Come learn from expert faculty below!

Jamie Bash, MPH
Jamie Bash, a Risk Communications Analyst for the Oregon Health Authority, she serves as an emergency Public Information Officer. Her expertise is communicating through media, social media, emergency communications system alerts, partners and community based channels. She serves as a technical consultant and trainer for internal and external public health partners in crisis and emergency risk communications.

Esther Choo, MD, MPH
An Associate Professor in the Center for Policy and Research in Emergency Medicine at Oregon Health & Science University, Dr. Esther Choo’s research focuses on addiction, emergency care, and health disparities. Active on Twitter (@choo_ek), particularly on topics related to social justice, healthcare reform, racism and gender discrimination.

Michael Edmond, MD, MPH, MPA
Dr. Mike Edmond is the Chief Quality Officer and Associate Chief Medical Officer for University of Iowa Health Care and Clinical Professor of Infectious Diseases at the University of Iowa Carver College of Medicine. He is also a successful co-writer of the Controversies in Hospital Infection Prevention blog.

Jonathon Modie, BA
Jonathan Modie, a graduate of Central Washington University’s School of Journalism, began his career as a reporter and editor at small-town newspapers before going into public relations. He is lead communications officer at the Oregon Health Authority’s Public Health Division.

Joe Palca, PhD
Joe Palca is a science correspondent for NPR. Since joining NPR in 1992, he has covered a range of science topics — everything from biomedical research to astronomy. He is currently focused on the eponymous series, “Joe’s Big Idea.”

Maddie Sofia, PhD
Madeline Sofia is an assistant producer on NPR’s Science Desk, and specifically for Joe’s Big Idea. The goal of Joe’s Big Idea is to tell scientific stories that explore the minds and motivations of researchers, and highlight the scientific process. Joe’s Big Idea is also involved in helping young scientists become better scientific communicators.

 

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workshop
workshop
Communicating Science to the Public
2:00 pm - 2:50 pm
Time
2:00 pm - 2:50 pm
Speaker(s)
Joe Palca, PhD
Maddie Sofia, PhD

Learning Objectives:
1. Demonstrate how to effectively communicate science to the public
2. Avoid jargon and other pitfalls that limit communication of science to the public

Blogs and Social Media
2:50 pm - 3:40 pm
Time
2:50 pm - 3:40 pm
Speaker(s)
Michael Edmond, MD, MPH, MPA
Esther Choo, MD, MPH

Learning Objectives:
1. Demonstrate how to use blogging as a way to communicate information to the public
2. Discuss the strengths and limitations of various forms of social media
3. Demonstrate how to use social media as a way to communicate information to the public

Break
3:40 pm - 4:00 pm

Crisis Communication with the Media and Public
4:00 pm - 4:50 pm
Time
4:00 pm - 4:50 pm
Speaker(s)
Jonathon Modie, BA
Jamie Bash, MPH

Learning Objectives:
1. Discuss the key steps to effective crisis communication with the media and the public
2. List common mistakes made during crisis communication

Movement Break
4:50 pm - 5:00 pm
Time
4:50 pm - 5:00 pm

Work Group Breakout: Become Part of NPR’s Science Communication Team
5:00 pm - 6:00 pm
Time
5:00 pm - 6:00 pm
Speaker(s)
Joe Palca, PhD
Madeline Sofia

Learning Objectives:
1. Demonstrate how to effectively communicate science to the public
2. Demonstrate how to use blogging and social media as ways to communicate information to the public
3. Demonstrate how to effectively communicate with the media and the public during a crisis situation

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Work Group Breakout: Tips on Becoming a Blogger or Setting up your Twitter Account
5:00 pm - 6:00 pm
Time
5:00 pm - 6:00 pm
Speaker(s)
Michael Edmond, MD, MPH, MPA
Esther Choo, MD MPH

Learning Objectives:
1. Demonstrate how to effectively communicate science to the public
2. Demonstrate how to use blogging and social media as ways to communicate information to the public
3. Demonstrate how to effectively communicate with the media and the public during a crisis situation

workshop3
workshop3
Work Group Breakout: Crash Course in Media Training
5:00 pm - 6:00 pm
Time
5:00 pm - 6:00 pm
Speaker(s)
Jonathon Modie, BA
Jamie Bash, MPH

Learning Objectives:
1. Demonstrate how to effectively communicate science to the public
2. Demonstrate how to use blogging and social media as ways to communicate information to the public
3. Demonstrate how to effectively communicate with the media and the public during a crisis situation

Workshop Registration is Now Open!

Please note, the workshop will be an extra cost, and is not included in the SHEA Full Conference and Single Track Registration cost.

 Pre-Conference Workshop Registration Cost

  Early
(by 2/12)
Regular and Onsite
(on or after 3/26)
Member $119 $169
Non-member $139 $189